Company Overview
Pro‑Lyte Lighting Solutions Pvt. Ltd. offers decorative, indoor, outdoor, and industrial lighting solutions. With services such as free site visits and lighting consultation, Pro‑Lyte supports clients from selection to installation. pro-lyte.in
Business Challenge
Lighting is a visual product category where customers want to see design inspiration and understand fit‑for‑purpose options. Before improvements, the site lacked clear differentiation between product segments and customer service promises.
Our Solution
- Built a structured navigation that separates decorative, indoor, outdoor and industrial lighting categories.
- Highlighted value‑added services (consultation, budgeting and maintenance) to show end‑to‑end customer support.
- Developed strong service descriptions and calls to action such as “Get a Quote” and “Free Site Visit”.
Results & Impact
✔ Clear product categorisation improved usability.
✔ Service promises emphasized both product and support value, increasing confidence in engaging with sales.
✔ Contact information and quotes became more visible, encouraging conversions. pro-lyte.in
Key Learning
Websites for product‑plus‑service businesses perform best when they balance visual inspiration, clear product categorisation, and strong service communication.